At Riser Media Group, our process is divided into three phases that will help us learn about you and your company, create a plan for success, and monitor that plan and make adjustments as necessary.
The first phase is getting to know you and your company, and it involves a full meeting between your team and ours. During this phase we try to learn as much as possible about your company, including the most important values for your company, what you’d like others to know about your company, and how you want to be seen in the community.
Once we learn about your company, we will research the most effective marketing strategies for your industry and create a detailed execution timeline for the entire project going forward. Each industry is different, and whether you are a medical office or cleaning company, we will create a customized plan to secure new leads and increase brand recognition.
Once our research is done, we create a detailed time that includes a set of deliverables, social media posting calendars, and a design mock-up for advertising campaigns. That way we can hit the ground running and begin creating ads and other methods to start your marketing campaign.
Once all campaigns are launched, our team will shift to a measurement analysis and optimization approach. We will study how ads are performing and where new leads are coming from, making constant changes as necessary. These changes are beneficial because they allow us to maintain campaign effectiveness and improve return on investment over time.
We will also set up regular meetings and provide monthly reports so that you are always in the loop and have a say in the direction of your marketing campaign. We believe that a symbiotic relationship between Riser Media Group and our client yields and the most authentic and successful results.